They supplied the Italian Navy as said, but they turned to Rolex/swiss movement manufacturer to supply the movements. They don't have any history pre-late 1990s of Haute horology. In fact, as that article suggests, they don't have any now.Having looked at their history, they appear to be suppliers very similar to CWC/Cabot Watch Company who currently supply the Royal Navy divers and the SBS. Imagine buying CWC and turning it into a prestigious brand based on their military contract.
Pure marketing bullshit.