The Porsche/Rolex Daytona effect!
Porsche ownership has never been so easy in The Netherlands....so long as you like sharing:
Horses for courses mate....the one watch you wouldn't pick if you had a Napoleon complex would be a Grand Seiko.
So what exactly did they do to be “pushing to enter the true luxury watch division”?What it means is that Tag Heuer were pushing to enter the true luxury watch division, but have dropped back to producing lesser models.
Well, I don't think you need to be privy to the inner workings of said company, you just need to look at their marketing strategy, their advertising.So what exactly did they do to be “pushing to enter the true luxury watch division”?
And what did they do to drop “back into producing lesser models”?
I’d love to know the inside working decisions of a large watch brand, and how a poster on a message board becomes privy to those decisions. I don’t read Hodinkee type websites or subscribe to that watch nerd magazine so I’m not privy myself.
My position is based on their watch ranges over the last decade and more and what has been documented in horology magazines and discussion boards. Their lesser models are of course their quartz range and that Connected Modular 45 App thing they've been marketing. The mission of the brand was to become an exclusive luxury watch maker and they couldn't make the jump from the Monaco Steve McQueen to the next level a complete success. That is fact, it's the reasons why that is open for interpretation.Well, I don't think you need to be privy to the inner workings of said company, you just need to look at their marketing strategy, their advertising.
That's not to say I agree or disagree with Pimpi's view however.
Hodinkee sells Nomos: https://shop.hodinkee.com/collections/nomos-glashutteAnyone have a good source for Nomos in the states outside of prestigetime or watchbuys?
Wow. I remember that shop!Interesting article about a 79-year-old watchmaker living in Perth, Western Australia: