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I saw this surprisingly worthwhile post at Andyland and figured I need to look into this.
http://www.askandyaboutclothes.com/...e-Shetlands-become-rare&p=1624225#post1624225
I'm sure most have heard of that "Deluxe: How Luxury Lost Its Luster" book that chronicles the mass-market move of LVMH and others.
A favorite of mine, not focusing entirely on clothing, is "Cheap: The High Cost of Discount Culture" which is a blend of history and sociology behind the selling of things made to be low-cost.
What else?
http://www.askandyaboutclothes.com/...e-Shetlands-become-rare&p=1624225#post1624225
There is a really good book called "Overdressed: the Shockingly High Cost of Cheap Fashion" that deals with the stratification of clothing and the quick decline of middle-market clothing beginning in the 90's. Outsourcing killed a lot of the clothing that was well made and sold at a fair price. A big part was that, where a critical mass of American consumers were once willing to pay reasonable prices (eg $100 or so for a well made sweater), cheap labor-fueled price gouging in the 90's (Uncle Ralph was a big offender) manipulated the market to the point that consumers became used to paying rock bottom prices (eg $30 for a $30 sweater "marked down from $100" at an "outlet").
Once the critical mass of consumers dropped out of the more expensive (but not luxury-priced) market, those retailers were faced the choice of either raising their margins to compensate for the lower volume in sales or follow the labor race to the bottom. Those who refused ended up folding. As the market became further stratified, many retailers who were previously middle market found themselves charging prices more in line with the upmarket luxury and fashion houses and realized that they now had to compete in the sphere of Veblen goods (Think Brooks Brothers, to an extend J. Press, very much Ralph Lauren). They jacked up prices, not just to compensate for lower volume, but because they had to pay for additional brand imaging and had to maintain an aura of luxury around their products.
This is a very oversimplified version of what happened, but it leaves us where we are now - clothing is simultaneously way too cheap and way too expensive. Most Americans spend way too little of our income on clothing (3% for the average American, versus 25% 50 years ago). But that leaves most of us with landfills full of junk clothes, a higher overall cost of living, lower overall wages, and an average of $7k of credit card debt per person.
On the other hand, if you're not satisfied with cheap asian made junk, you'll have to pay big bucks for quality, far more than ever before.
Thanks Uncle Ralph.
I'm sure most have heard of that "Deluxe: How Luxury Lost Its Luster" book that chronicles the mass-market move of LVMH and others.
A favorite of mine, not focusing entirely on clothing, is "Cheap: The High Cost of Discount Culture" which is a blend of history and sociology behind the selling of things made to be low-cost.
What else?
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