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I think the Salt&Pepa GEICO ad, with them in their ridiculous 8-ball jackets got me thinking about dead clothing fads that I lived thru. Back before we all became versed in quality and construction and all, brand meant more as a shibboleth of price/status/identity.
I personally recall that in the mid to late 1980s, suburban NJ was besieged by some Jeff Spicolli craze where everyone thought they were a surfer and this brand Ocean Pacific and it's Op logo were ubiquitous. There was some cornball expensive corduroy shorts with an elastic back and patch pockets and a little embroidered logo, but mainly it was stupid pastel silk-screened t-shirts. There was some rival brand that I can't remember.
There was also something called Jams or maybe Jamz, which was garish Hawaiian floral printed stuff in a Lily Pulitzer vein. They did big long shorts and shirts, and it was not uncommon for people to wear matching outfits.
I personally recall that in the mid to late 1980s, suburban NJ was besieged by some Jeff Spicolli craze where everyone thought they were a surfer and this brand Ocean Pacific and it's Op logo were ubiquitous. There was some cornball expensive corduroy shorts with an elastic back and patch pockets and a little embroidered logo, but mainly it was stupid pastel silk-screened t-shirts. There was some rival brand that I can't remember.
There was also something called Jams or maybe Jamz, which was garish Hawaiian floral printed stuff in a Lily Pulitzer vein. They did big long shorts and shirts, and it was not uncommon for people to wear matching outfits.