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Got this email today from Gustin:
The criteria for a product being complete is simple. When it’s the first item we grab from our closet, we know we have hit the mark. Are Gustin jeans the ones we reach for every day? Is the Gustin oxford the one we we grab first? When our answer turns to yes, then we know the product is ready for you. We’ve got a new product that passes this test, the Gustin briefcase. When we head into our shop or take a trip, will we reach for the Gustin briefcase first? Absolutely.
It took us almost two years of sampling with factories from Chicago to Portland to Dallas to find one that was able to produce the quality of bags we wanted. The factory we’re working with is a group of craftsmen who have been working with leather and canvas for nearly thirty years here in California. They’ve done everything from leather jackets, to high-end designer handbags, and they’re absolute pros. This is why we chose them - they care as much about the quality of every stitch as we do. As usual, we’ve spared no expense in material choices from solid brass YKK zippers and hardware to super heavy water repellent twills.
This Saturday at 9am you’ll see the first installment of this long journey. It represents the best of everything we’ve learned and just the start of what’s to come in the Gustin bag collection. We hope you enjoy it and think the value we can offer here is as radical as the first pair of jeans we sold under our business model.
If you’re excited about what we’re doing, and excited about Saturday’s briefcase release, please help us by telling a friend. Invite your friends to join Gustin using our referral program and the top 5 people who get the most friends to join by Saturday will get one of these briefcases for free. It’s that simple.
Thanks for supporting us over these last two years. We’re glad you’re along for the ride,
Stephen and Josh
P.S. - Below is what's coming at 9am on Saturday.
It can't just be me that thinks this is a straight up Filson clone, can it?
The criteria for a product being complete is simple. When it’s the first item we grab from our closet, we know we have hit the mark. Are Gustin jeans the ones we reach for every day? Is the Gustin oxford the one we we grab first? When our answer turns to yes, then we know the product is ready for you. We’ve got a new product that passes this test, the Gustin briefcase. When we head into our shop or take a trip, will we reach for the Gustin briefcase first? Absolutely.
It took us almost two years of sampling with factories from Chicago to Portland to Dallas to find one that was able to produce the quality of bags we wanted. The factory we’re working with is a group of craftsmen who have been working with leather and canvas for nearly thirty years here in California. They’ve done everything from leather jackets, to high-end designer handbags, and they’re absolute pros. This is why we chose them - they care as much about the quality of every stitch as we do. As usual, we’ve spared no expense in material choices from solid brass YKK zippers and hardware to super heavy water repellent twills.
This Saturday at 9am you’ll see the first installment of this long journey. It represents the best of everything we’ve learned and just the start of what’s to come in the Gustin bag collection. We hope you enjoy it and think the value we can offer here is as radical as the first pair of jeans we sold under our business model.
If you’re excited about what we’re doing, and excited about Saturday’s briefcase release, please help us by telling a friend. Invite your friends to join Gustin using our referral program and the top 5 people who get the most friends to join by Saturday will get one of these briefcases for free. It’s that simple.
Thanks for supporting us over these last two years. We’re glad you’re along for the ride,
Stephen and Josh
P.S. - Below is what's coming at 9am on Saturday.
It can't just be me that thinks this is a straight up Filson clone, can it?
