In the data dump of Ashley Madison’s internal emails, I found ample evidence that the company was actively paying people to create fake profiles. Sometimes they outsourced to companies who build fake profiles,
like the ones Caitlin Dewey wrote about this week in the Washington Post. But many appear to have been generated by people working for Ashley Madison. The company even had a shorthand for these fake profiles—“angels.” Perhaps this is a tip of the hat to Victoria’s Secret models, also known as angels.
Ashley Madison created their angels all over the world, and the dump contains dozens of emails where Avid Life Media management arranged to generate more. Here you can see a July 4, 2013 email from Avid Life Media’s director of internal operations, Nora Abtan, to CEO Noel Biderman and other managers, with the subject “summary angels status”: