chogall
Well-Known Member
- Messages
- 234
That's a bit harsh, as Vass don't really do wholesale prices in the way other makers do: if you were wholesaling C&J, you'd pay maybe 45-55% or retail depending on your order. For Vass it's more like 60-70% of their own retail price. On that basis, most shoe retailers are making about 50% gross on a sale. But for that they provide their shop. might also have to eat import duties, have their staff and service overheads, and most importantly, have to pay for the lot up front however long it takes to sell them. For which they might have to have a sale on many items, or in some cases, all items e.g. NMWA's standard SF discount.
So just because someone like NMWA charges more than Vass do direct, at least in theory, doesn't mean they're making any more per item than any other shoe shop. I suspect in percentages, they make less than most. As they also have the sense to vary their lines from Vass standard lines, you could also take into account that to buy the same shoes direct would cost an extra hundred Euros for MTO as well. So after SF discount at least, the difference isn't much to shout about.
When I first joined SF, though, I had a small run-in with Epaulet: I pointed out that their "special group MTO" for a boot from Carmina was actually more expensive than just ordering the MTO from Carmina - especially ridiculous as by definition, a "group MTO" isn't really MTO at all, it's just a limited edition on which a group of people usually have to compromise. It was an especially shitty deal if you happened to live in NY as well, as you'd add an extra 10% sales tax. Naturally all my posts were deleted. Of course, Epaulet have to make money too and they have an expensive bricks and mortar store. But Carmina DO wholesale to shops, presumably at a better margin than Vass, and this whole MTO business strikes me as rather dishonest when it represents an upcharge presented as a special opportunity. After all, you lose all the benefits of a bricks and mortar store anyway, as you can neither see it before you buy it, nor return it.
That guy Arahat with his group buy pissed me off too - I've started MTOs before for the sake of getting the shoes I want at a discount. That dude, I guess with a view to being a vendor himself in Australia, has managed to quote 10% more than the individual MTO price when ordering ninety pairs of shoes. Now that's price gouging - especially when you're promoting this as a community activity and not a business. Needless to say, I didn't order.
No.
It's a shame that some retailers had to enforce regional distribution rights; it says much about the lack of value add of their services. And it only happened to brands that has less bargaining power too; Alfred Sargent, Carmina, Vass, etc.