News from FOK, and my answer;
http://www.styleforum.net/t/449525/pitti-uomo-87-in-pictures/60
post #69 of 70
14 minutes ago
Quote:
Originally Posted by
LA Guy
This. Also, if by ceasing to exist,
@SartodiNapoli, you mean bigger and more successful, then you are right. Everyone always complains about the big shows, but this year participation was greater than ever.
THIS IS MY ANSWER THERE,
What i was told is that it will dissapear soon ( and will get kind a facial lifting renewal, to get rid of what is today), as it has become a show of disguissed people instead of buyers buying. That serious big brands do not want to be involved with this, and that economic return from having stands there is low, any or minimun, expecially compared with other serious shows when you do not see all this excess of dubious taste that perjudicates any who is serious on the business.
About this, i am not marketing expert, but heard the same concept. You invest a lot on a tv commercial that is seen by tons of million people ( prime time on the morning per example) were people who see it are jubilated people with low income or sadly unemployee people. This means that from 5 million viewer people, only a few are potential buyers able to buy your product, so they decide to pay less and find other dedicated programs were more % will be potencial customers instead.
The brands realiced was a bad thing to be on Pitti time ago with all this disguise show, be associated with that bad image, or those are not potential clients indeed and the succesful, is not economical succesful, but only people who pays the entrance or goes there, but any buys or leaves wanting to get a Brioni or X suit, that is the real success they, and everybody, except the attention seekers on the door, want to achieve.
The famous guy always thumbs up (i omit his name), cowboy shoes and always opened DB jackets on overdose UVA rays, it might seem very succesfull as he is a Pitti icon or is an all the ( dubious taste) blogs, japanese fashion magazine, but he and similar imitators of this " business" model as he , who are in all this pictures, don´t sell barely enough to pay the bills each month or each year refinance with banks to stay open.
So, he is the perfect example that this doesn´t attracts money or sales, that is what they want. They already got the fame, but can´t pay bills.
Most of the attention seekers you see edition after edition ( always are the few same) are mostly (bad) tailors, bloggers, ruined shop owners, some hair dressers or " stilistas" as well who want pics and fame. People who the industry doesn´t need but on the contrary those needs the industry.
A thing i should not say, a fashion brand ( who promotes that Joker kind bad look) who expent a lot on his Pitti stand, has let unpaid tons of euros to a shirtmaker factory i know and it seems won´t ever pay his deubt for tons of shirts made and delivered.
On the serious shows were shop buyers, fabric shows in Paris or Milan, shoe in Frankfurt or Milan as well, you don´t see all this disgusting images, so even the industry wants to get rid of it asap. ( And i hope soon for the image and dignity and seriousness of the tailoring business)
Edited by SartodiNapoli - Today at 5:21 pm