But does Mast Brothers’ chocolate live up to its reputation? Many skeptical specialists contend that Mast’s Brooklyn location, hipster image, and beautiful packaging are the real reasons for its popularity—not its taste.
“If you were to ask the world’s top chocolate reviewers to rate bars, Mast Brothers would hit in the bottom 5 percentile,” said Clay Gordon, a Good Food Awards judge and the author of Discover Chocolate. “There are defects in every bar, and the chocolate is bad.”
Writer, chocolate educator, and International Chocolate Awards judge Eagranie Yuh said she’s tried Mast bars that tasted stale or moldy. Both Yuh and Lauren Adler, the owner of Seattle-based specialty shop Chocolopolis, commented that some Mast bars have an unpleasant chalky texture.
Though Mast is sold at hundreds of independently owned shops and big-name grocery stores around the world, almost every specialty chocolate store refuses to carry the brand: Cacao in Portland, Oregon; the Chocolate Garage in Palo Alto, California; Bittersweet Café and Fog City News in San Francisco; and La Tablette de Miss Choco in Montreal. The Meadow, in Portland and New York, was the only spot I could find that both specializes in chocolate and carries Mast bars.
How did you know that?
Take a look at their picture and the marketing schtick
yeah and its probably got fukishima radiation in it since its from australia but i'm eating it anyway because its fucking tasty.
That's right
Been there, a bit expensive imo, but damn delicious.
they're just starting around here. what products do you recommend other than the booze?
they're owned by brothers. one started TJ and the other started Aldi to compete.
an Aldi manager gave me that story when I asked.
Yes, they own it now. He didn't start it.
I got it.
you making sushi?
take pics
