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More cosplay.
+1. Exactly.
His Instagram pics look like carbon copies of #menswear's favourite twats seen on any medium or at any Pitti show between 2010 and 2018. It's all there, grenadines, POW, suits with Barbour jackets, vests, 2 to 3 rolls.
Admittedly, from a quick look at his Instagram, he's got some nice outfits and his jackets fit well, too.
However, you're certainly right that it's basically a roll-call of #menswear trends over the past five or so years.