For those of you who missed it, we will be taking Yellow Hook in a completely different direction starting in the Fall of 2018. This Spring will be our LAST collection of our hand made neckwear, and we'll be doing less and less #menswear inspired staples. To be frank, it's just not earning us enough for the effort we put in. My personal passion, and style, has evolved over the past few years to the point where menswear has become completely irrelevant in my life. I feel many Americans are going this route as well, and are looking for clothing that will make them feel comfortable and look good with a bit more of an edge to it. On top of it, we're practically giving our stuff away at our prices. For those who don't know, we make our shirts side by side, using the same construction as Domenico Vacca (whose shirts retail at almost 5 times our price). While that may work for a shop like their's with a Madison Ave Storefront and a huge marketing budget, we're literally just two public school teachers...with ZERO marketing. Combine that with the fact that I don't even wear the stuff anymore, it makes it even harder to promote. We don't even have a budget to hire a photographer with what we make to do product shots.
So...we're going to be taking Yellow Hook in a completely different direction after the upcoming Spring Season. We'll be featuring a full line of handmade neckties this season, but after that, NO MORE. We'll also be featuring one last go around of our fantastic (and if you know how shirts are made, and what kind of labor goes into really making a handmade, single needle
shirt in the US) Heirloom Button Downs and Napoli Spread Collars. These shirts and ties, once they're gone, and there aren't many, will be our last under this Yellow Hook brand.
Our rebrand will be geared more towards the streetwear crowd. Good news is, we'll be keeping the work shirts in our rotation, all made by hand at the same shop we've been using, the same shop where DV shirts are currently made and the shop that put Engineered Garments and Supreme on the map, and we do own the patterns I designed for the Heirloom
ButtonDowns and Napoli Spread Collars. Should anyone here want any of those, please reach out and we'll be doing bespoke options via email only under the old label, for $250 a shirt.
This is an exciting time for us, and one that we feel we'll be able to do better with by allowing our passion to be injected back into a brand that already makes the world's best products.