Aesthetically I believe, you get it on your wrist and realise it doesn't work. Or you find another object of desire which has grabbed your attention.
I can't see them spinning off Grand Seiko as a separate business(?), as a division yes, but there's too much kudos in the range to do that. Without it, they're just another lower range with some mid range satellite watches as a nice add on i.e. Citizen watches, the watch of the developing world. All the kudos is wrapped up in Grand Seiko.
They had a good run in the late 1990's and 2000's, but they haven't made the intended jump to hyper-space....
Advertising sunglasses on their watch website was a mistake too.
Some bad marketing decisions and the failure to develop an in-house movement at the time they were planning to move on up towards the next level of true luxury watches was a big mistake. Even two bit outfits like Christopher Ward has managed to do this.
They've become an also ran.
I didn't ask, but my brother did say they're not that cheap as they're pretty immaculate as fakes go. But they always fail to get the anti-reflection coating in place.
That's the kind of watch one wears went you want everything going backwards, sideways and inside out.
I thoroughly approve!