Kingstonian
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My uncle used to prefer Cherry Blossom back in the decades when people still cared about that sort of thing. Cherry Blossom pioneered the butterfly opener on the side of the tin.
"Cherry Blossom itself is lucky to be here. Its history stretches back to 1906 and it is responsible for introducing the distinctive butterfly opener, used to open stiff tins of shoe polish. Sadly, they were dropped three years ago after many customers complained about them breaking off.
In the 1990s, the company was caught up in a long-running Competition Commission inquiry into the shoe polish market (yes, really), after Sara Lee, which already owned Kiwi, bought the Cherry Blossom brand off Reckitt & Coleman. This gave Sara Lee a near monopoly. The Commission concluded the deal would "operate against the public interest" and Sara Lee was forced to sell it.
Grangers, which was a small outdoor weatherproofing business making the wax for outdoor jackets, bought it in 1994. But by that time, Mr Watkins argues, Cherry Blossom had been run into the ground. "We basically brought the brand. It had no customers back then."
He reckons the fact it is still made in Derbyshire gives Cherry Blossom the edge. Kiwi, now owned by American consumer goods giant SC Johnson, is made in Jakarta and in Britain it appears to be cutting down on the colours it offers. Black, dark brown and neutral are the only Kiwi colours one can buy, leaving all those owners of light tan brogues or navy blue Trickers without a wax polish. Cherry Blossom is determined it can grab market share by filling the gap.
The factory in Alfreton is straight out of "George's Marvellous Medicine" – large mixing vats, or kettles as they call them, heat up and melt a mixture of different waxes and pigments. It's wonderfully old-fashioned and surprisingly low tech. All the lids are attached by hand and the shoe cream is pumped into the jars by the factory worker moving the nozzle up and down the production line."
http://www.telegraph.co.uk/finance/...polish-maker-puts-a-shine-on-its-profits.html
"Cherry Blossom itself is lucky to be here. Its history stretches back to 1906 and it is responsible for introducing the distinctive butterfly opener, used to open stiff tins of shoe polish. Sadly, they were dropped three years ago after many customers complained about them breaking off.
In the 1990s, the company was caught up in a long-running Competition Commission inquiry into the shoe polish market (yes, really), after Sara Lee, which already owned Kiwi, bought the Cherry Blossom brand off Reckitt & Coleman. This gave Sara Lee a near monopoly. The Commission concluded the deal would "operate against the public interest" and Sara Lee was forced to sell it.
Grangers, which was a small outdoor weatherproofing business making the wax for outdoor jackets, bought it in 1994. But by that time, Mr Watkins argues, Cherry Blossom had been run into the ground. "We basically brought the brand. It had no customers back then."
He reckons the fact it is still made in Derbyshire gives Cherry Blossom the edge. Kiwi, now owned by American consumer goods giant SC Johnson, is made in Jakarta and in Britain it appears to be cutting down on the colours it offers. Black, dark brown and neutral are the only Kiwi colours one can buy, leaving all those owners of light tan brogues or navy blue Trickers without a wax polish. Cherry Blossom is determined it can grab market share by filling the gap.
The factory in Alfreton is straight out of "George's Marvellous Medicine" – large mixing vats, or kettles as they call them, heat up and melt a mixture of different waxes and pigments. It's wonderfully old-fashioned and surprisingly low tech. All the lids are attached by hand and the shoe cream is pumped into the jars by the factory worker moving the nozzle up and down the production line."
http://www.telegraph.co.uk/finance/...polish-maker-puts-a-shine-on-its-profits.html
